Everything people ask about Wisely, the honest, camera-first food log for iPhone, iPad, and Apple Watch: how it works, how accurate it is, what it costs, and how we handle your data.
Wisely is a camera-first food tracking app for iPhone, iPad, and Apple Watch. You snap a photo of your meal, or type a quick description, and Wisely estimates the calories and macros in seconds, then coaches you toward your goal with honest feedback. It has no ads and no third-party tracking.
Take a photo of your food or type what you ate. Wisely sends it to an AI model that identifies the food, estimates the portion, and calculates calories, protein, carbs, and fat. You can adjust anything before saving, and your daily totals, rings, and widgets update across iPhone, iPad, and Apple Watch instantly.
Most trackers match what you type to a row in a database. Wisely sends every meal to an AI model that actually reads your food and reasons about portions, ingredients, and how it was cooked, which is more accurate. It costs us more per log than a database lookup, but being the most accurate and honest food coach is how we earn your trust.
In an independent benchmark of 70 meals logged as plain text, Wisely scored 90 out of 100 for calorie accuracy against trusted reference values such as USDA FoodData Central and official restaurant data. Photos usually improve accuracy further because they reveal portion size and preparation. See the full benchmark →
On the same 70 text-logged meals, Wisely scored 90 for calorie accuracy versus 71 for MyFitnessPal, and was more accurate in every category, with the biggest gaps on international dishes and misspelled inputs. Wisely is also planned to cost less than MyFitnessPal Premium, with 50% off for waitlist members.
Yes. Wisely is camera-first, so a photo is the fastest and most accurate way to log. You can also type a description or re-log a saved meal, and every estimate is editable before you save it.
Wisely launches on the App Store on September 15, 2026. Join the waitlist on the Wisely homepage to be emailed the moment it is live.
Wisely will be priced below MyFitnessPal Premium. Everyone who joins the waitlist before launch gets 50% off. There are no ads, and we never sell your data.
Yes. Wisely includes a free trial when you start, so you can try the full experience, including photo logging and coaching, before you subscribe.
No. Wisely has no advertising and no third-party trackers, and we never sell your data. The app is funded by subscriptions, not by monetizing your information.
Yes. You can export a full copy of your data, or delete your account and everything in it, at any time directly from the app. See our Privacy Policy for details.
Wisely is built natively for iPhone, iPad, and Apple Watch, with home and lock screen widgets and a Live Activity. Your data syncs instantly across all of them.
Yes. Wisely works with Apple Health so information like steps and weight stays in sync with the rest of your Apple devices.
Yes. Wisely has a built-in coach that gives honest, practical guidance based on your day and your goals: encouragement when you have earned it and a nudge when you need it. It gives estimates, never judgment.
Enter your email on the Wisely homepage. You will get one launch-day message, with no spam, plus 50% off when the app goes live on September 15, 2026.
Email support@wisely.fit and we will help. Or join the waitlist and get 50% off when Wisely launches. One message, no spam.